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Increasing Your Turnout at Annual
Meetings
Just about every community manager, and most board
members, have experienced the disappointment of not obtaining quorum at
the annual meeting. It can be very frustrating to go through the effort
of preparing the notice, proxies and ballots just to learn that no one
seems to care what the board or manager are up to. Then, you are faced
with having an adjourned annual meeting, or maybe two or three, until
quorum can be obtained. This certainly is a waste of time, and may result
in additional attorney's fees, management fees and room rental fees. Below
are some ideas that may work for your community, so that perhaps this
year you will not need to adjourn your annual meeting for lack of quorum.
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Request that local merchants donate gift certificates or prizes that
are raffled off to members in attendance. They can be small prizes
like a free cup of coffee or a scoop of ice cream. If that is unsuccessful,
consider asking the association's vendors for small prizes. Landscapers
can give you potted plants. Your pool service provider may donate
a raft. Your collections company may give you a gift certificate.
Just don't alienate your vendors by asking for something every year
or for every association.
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Provide a modest amount of food or beverages, such as finger sandwiches
or cookies. Alcohol is usually not a great idea.
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Ask a local bakery or restaurant to donate food for the event.
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Have the annual meeting before a social event. If it is a small community,
consider a pot luck. If it is larger, invite some of the local teenage
bands to play or ask young musicians in the community to play. Consider
a fashion show organized by a local boutique. Or perhaps try a dog
fashion show where people dress their pooches in their favorite outfits.
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Invite experts that are of interest to the membership. The local
police station should have a community relations officer who can discuss
security. The insurance agent can discuss insurance options for owners.
The pest control company can discuss ways to eliminate household pests.
The landscaper can discuss backyard garden maintenance. A city official
can talk about improvement projects in your neighborhood. This is
a great way to occupy people while the ballots are being counted.
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Mention in the notice that something controversial will be discussed
at the meeting. Some items to consider would be redecoration of the
clubhouse, new exterior paint colors for buildings, hours of operation
for community facilities, new landscaping schemes, and possible assessment
increases for the upcoming year.
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Make sure the board is organized. The board should consider a dress
rehearsal of the annual meeting at the prior board meeting. This makes
the board and management look good. The treasurer should give a financial
report. The president should discuss all the things that were accomplished
over the last year. Committee chairpersons should discuss the committee's
contributions and plans for the future.
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Consider giving out awards or certificates of merit to those that
have contributed over the last year. This may be the person in charge
of the fifty books in the clubhouse, the maintenance committee who
performed walk-thrus, the regular attendees at the board meetings
who have made great contributions or recognition of past presidents
in attendance. This type of recognition makes people want to contribute
their time and gives your community a smaller, more welcoming feel.
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Introduce new members of the community if your association is small
enough that change in ownership is noticed.
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Explain what all the committees do and have sign up sheets available.
Volunteerism is contagious and the more people who become involved,
the more other people may want to participate, even if it means just
by showing up.
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One retirement community I know of invites Marines from Camp Pendleton
every year to use the pool and spend the day with the members. The
election is performed and then everyone begins the task of setting
up the clubhouse and pool area for a party. Many homeowners make snacks
for their military guests. I think I have even seen grandparent members
with their 20 something single granddaughters in what appears to be
an informal dating service where the grandparents play matchmaker
to granddaughters and Marines!
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Have the association's attorney develop a three-year proxy for quorum
purpose only.
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